SEO for Counsellors
Search Engine Optimization (SEO) Services
Looking to expand your counselling or therapy business in British Columbia? We provide an SEO package at Counsellor Marketing so you have help and support with the more complicated aspects of marketing. We take into consideration your needs and help you grow your online visibility, while you connect with individuals or couples seeking counselling services. We understand the nuances of the counselling industry and are committed to your success so you can maintain focus on clients.
On-Page SEO
Keyword Research: Identify and implement relevant search terms based on your target
Content Optimization: Create high-quality content that addresses user intent
Title Tags & Meta Descriptions: Provide data to search engines on-page content
URL Structure & Header Tags: Organize content for readability and search engine understanding
Image Optimization: Faster loading times and accessible navigation
Off-Page SEO
Backlinks: Help you earn links from reputable websites by building linkable content to boost domain authority
Social Media: Share content across channels to stay connected with therapy clients and increase visibility while maintaining professionalism and privacy
Brand Mentions: Without links, mentions of your practice can still impact search rankings
Reviews: Positive reviews can help influence potential clients to seek your help
Local SEO
Google Business Profile: Add accurate business information, photos, and reviews when users search your company
NAP Consistency: Ensure name, address, and phone numbers are the same across platforms
Local Keywords: Use location-specific terms to target audiences in the right places
Local Directories: Appear on directory sites like Counselling BC, Psychology Today, or Yelp
Content Marketing
Blog Posts: Write resource articles addressing common mental health concerns for individuals and couples
Professional Content: Publish in-depth research articles or information for other professionals
Video Content: Create and edit short and long form videos using platforms like Youtube
FAQs: Answer commonly searched questions relating to mental well-being and therapy services
Technical SEO
Website Speed: Decrease loading times to improve user experience
Mobile Friendliness: Ensure sit is compatible across devices
SSL Certificate: Use HTTPS to secure website for client privacy and boost trustworthiness
XML Sitemap: Help search engines understand site structure
Robots.txt File: Select which pages you want search engines to crawl
Duplicate Content: Remove duplicate images or text
Analytics & Monitoring
Competitor Analysis: assess competitor performance
Google Analytics: monitor traffic, user behaviour, keyword performance, and conversions
Advertising: Track paid ads, making necessary adjustments based on metrics
Post Engagement: Review engagement for social media channels, assessing strengths and weaknesses across posts
Email Marketing: Monitor email newsletter and outreach to clients
Clients We Work With
Take Your Practice to The Next Level
Leading a company is hard, we are here to guide you and help transform your vision to reality. Let's discuss how we can drive you to success.
Let Us Work Together to Grow a Thriving Practice
When connected with us, you aren’t growing your business alone. We are committed to supporting you and your team through every step. Let us handle your marketing needs as you focus on what matters most, the clients. So, if you are looking for a digital marketing agency based in British Columbia that’ll help you build engaging content, manage social media, and more, we are right here.